A competent e-commerce website development team should be able to deliver a perfectly categorized website with an appealing aesthetic and intuitive navigation. If all products are correctly sorted then users are empowered to rapidly identify relevant items – thus ramping up the traffic to your website. For a multi-product website it’s even more crucial to have well-defined categories to present your wares. You can also apply tags to link to the merchandise (a tag is a keyword referring to a particular item, which helps it rank in search results). Once a product is tagged then it is easier for shoppers to locate that specific item simply by entering that tag in a search engine.

As a top web design company in USA, NS Modern is also well accustomed to making adept use of structured data such as ‘rich snippets’ - with the objective of aiding users and crawlers to register more detail on the site’s content. These rich snippets are a favorite technique of ours. The general idea is to reel in your audience by displaying contextually relevant data – which is useful, since it’s normally quite difficult to relate to a search engine what exactly to show regarding your merchandise. Rich snippets extend brief insights to the search engine and customers as to what they can expect. Additionally, it will help to enhance your site’s visibility via organic search.

Of course, there is a lot more to modern e-commerce website development in 2020 - including SEO, security measures, speed optimization, cross-browser compatibility checks, resolution and load testing, scalability, stress testing, cookies usage, performance examination and testing for bugs, broken links, user convenience, usability, forms and script errors. We believe you can never test enough! Automated and manual testing are both desirable, as there is no room for error.